Special Event Culture Day Sebagai Strategi Komunikasi Internal Pt Astra Tol Nusantara Dalam Mengembangkan Engagement Karyawan

Airilita, Dinda (2024) Special Event Culture Day Sebagai Strategi Komunikasi Internal Pt Astra Tol Nusantara Dalam Mengembangkan Engagement Karyawan. Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

This study focuses on the importance of internal communication in building employee engagement within a company. PT Astra Tol Nusantara, a subsidiary of PT Astra International, conducts Culture Day activities as an effort to internalize company values and enhance employee engagement. Through these activities, it is expected that employees will better understand and apply the company's values in their daily work, thereby increasing cohesion and job satisfaction. The research approach used is a qualitative method with data collection techniques through in-depth interviews, document analysis, and data reduction. The subjects of this study include several employees of PT Astra Tol Nusantara who hold strategic roles within the company, including the Head of Corporate Communications Department, Human Capital Analyst, finance staff, HSE analyst, and risk management analyst. The results of the study indicate that the implementation of Culture Day activities at PT Astra Tol Nusantara is carried out through various internal communication strategies, including top-down communication, face-to-face meetings, online communication and monitoring, employee-oriented publications, and a focus on internal branding. Each activity within Culture Day is designed to enhance employee understanding and engagement with the company's values, as reflected in Astra's "Catur Dharma" philosophy.

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Internal Communication, Employee Engagement, Culture Day, Astra Infra, Corporate Culture.
Subjects:	Communication Science > Corporate Communication Communication Science > Public Relations Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Magister Ilmu Komunikasi
Depositing User:	Dinda Airilita
Date Deposited:	02 Sep 2024 07:59
Last Modified:	02 Sep 2024 07:59
URI:	https://repository.bakrie.ac.id/id/eprint/10301

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