ANALISIS KOHESIVITAS KOMUNIKASI KELOMPOK DAN LOYALITAS SUPORTER VIKING TANGERANG SELATAN

Al-hizaz, Husein Arif (2025) ANALISIS KOHESIVITAS KOMUNIKASI KELOMPOK DAN LOYALITAS SUPORTER VIKING TANGERANG SELATAN. Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

This study discusses analysis of group communication cohesiveness and loyalty of Viking Tangerang Selatan supporters, with a focus on the Viking Tangerang Selatan community as supporters of Persib Bandung. The purpose of this study is to determine how cohesiveness built through group interaction and communication can shape long-term loyalty to a football club. The method used is a qualitative approach with a case study strategy. Data was collected through in-depth interviews, documentation of activities, and field observations. The results of the study indicate that social and emotional cohesion is formed through collective activities such as watching matches together, away trips, and community social activities. Informal and participatory communication strengthens a sense of belonging within the group. This cohesion directly contributes to supporter loyalty, both emotionally (attitudes) and in the form of tangible behaviors such as purchasing merchandise and actively participating in the community. Keywords: cohesion, group communication, supporter loyalty, community, Viking Tangerang Selatan

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Keywords: kohesivitas, komunikasi kelompok, loyalitas pendukung, komunitas, Viking Tangerang Selatan
Subjects:	Communication Science Social Sciences > HT Communities. Classes. Races Communication Science > Interpersonal Communication
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi
Depositing User:	Husein Arif Al-Hizaz
Date Deposited:	09 Sep 2025 08:26
Last Modified:	09 Sep 2025 08:26
URI:	https://repository.bakrie.ac.id/id/eprint/12235

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