Analisis Konsep Diri Followers @missbellahasky Melalui Media Sosial Instagram

Junita, Rifa (2026) Analisis Konsep Diri Followers @missbellahasky Melalui Media Sosial Instagram. Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

SELF-CONCEPT ANALYSIS OF @MISSBELLAHASKY FOLLOWERS THROUGH INSTAGRAM SOCIAL MEDIA RIFA JUNITA ABSTRACT The development of social media, particularly Instagram, has turned the digital sphere into an important arena in the process of forming individual self-concepts. Instagram functions not only as a medium of communication and entertainment, but also as a symbolic space where individuals construct, negotiate, and reflect upon their identities through social interaction. This study aims to understand how digital interaction with the Instagram account @missbellahasky contributes to the formation and interpretation of the followers’ self-concepts, especially among women. This research employs a qualitative approach with a phenomenological method to explore the subjective experiences of followers in interpreting the content uploaded by Bella Hasky as an influencer who promotes values of self- empowerment and self-appreciation. Data were collected through in-depth interviews and observation of Instagram content. The findings show that the reflective and narrative content presented by Bella Hasky serves as a symbolic stimulus influencing the processes of mind, self, and society as explained in George Herbert Mead’s symbolic interactionism theory. The digital interactions encourage followers to reflect on self-worth, independence, and the social boundaries they encounter. This study concludes that influencers play a significant role in shaping women’s understanding of self-concept on social media, both as a source of inspiration and as a psychosocial dialogical space that affects mental well-being. Keywords: Self-concept, Women, Instagram

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Konsep diri, Perempuan, Instagram
Subjects:	Communication Science Communication Science > Social Media Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi
Depositing User:	Rifa Junita
Date Deposited:	27 Feb 2026 06:39
Last Modified:	27 Feb 2026 06:39
URI:	https://repository.bakrie.ac.id/id/eprint/13253

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