Communication with Compassion as Positive Leadership Practices: The Case of Nutrifood Indonesia

Wijaya, Bambang Sukma and Amir, Muhammad Taufiq (2022) Communication with Compassion as Positive Leadership Practices: The Case of Nutrifood Indonesia. Studies in Media and Communication, 10 (1). pp. 63-73. ISSN 2325-8071

[thumbnail of 5485-22827-1-PB-published.pdf]
5485-22827-1-PB-published.pdf - Published Version

Download (389kB) | Preview


The recent emergence of negative communication and apathetic behavior requires positive communication by considering empathy known as Komunikasih (In Indonesian, communication with compassion). Besides individuals, institutions, including companies, should apply Komunikasih to practice positive communication. This article examines the Rumah Kedua (second home) program of Nutrifood Indonesia as the embodiment of the company's value or culture, namely “i-care.” This study employed a case study method with a Komunikasih theory analysis. The data were collected using textual, visual, digital, manual, professional, and personal document search, and in-depth interviews with key informants: the CEO and several employees of Nutrifood. This study revealed that the Komunikasih spirit embodies in the form of 1) equality, 2) sincerity, 3) compassion, 4) affection, 5) respectfulness, 6) friendship, 7) sense of family, 8) meaningfulness, 9) wellness, and 10) loyalty. Consequently, the company created a comfortable working atmosphere that makes the office like a second home. Nutrifood has used multimedia and multi-sensory messages through videography, storytelling, books, wall quotes, and ambient layouts to communicate these values. Other companies can use the findings of this study as a reference to implement the idea of Komunikasih in their internal and external communication.

Item Type: Article
Uncontrolled Keywords: Komunikasih, Positive Communication, Empathetic Communication, Komunikasi Berasa, Heartfelt Communication, Love Communication
Subjects: Marketing > Branding (Marketing)
Communication Science
Management > Company Sustainability
Communication Science > Corporate Communication
Management > Corporate Social Responsibility
Management > Corporate Strategy
Management > Corporate Sustainability Strategy
Communication Science > Cultural Studies
Communication Science > Digital Communication
Social Sciences
Management > Human Resource Management
Management > Personnel Management
Communication Science > Marketing Communications
Management > Organizational Behavior
Communication Science > Public Relations
Communication Science > Social Media
Divisions: Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi
Depositing User: Bambang Sukma Wijaya
Date Deposited: 06 Jan 2023 12:11
Last Modified: 06 Jan 2023 12:11

Actions (login required)

View Item View Item