Media Brand Reputation in the Digital Milieu: The Effects of Online News Ethics and Logic on Media Brand Image

Wijaya, Bambang Sukma (2022) Media Brand Reputation in the Digital Milieu: The Effects of Online News Ethics and Logic on Media Brand Image. Malaysian Journal of Communication, 38 (3). pp. 106-125. ISSN 2289-1528

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The reputation of media, especially online media, has lately been receiving considerable attention due to the high numbers of hoaxes and twisted facts in news reporting, causing the credibility to be undermined. Online media are considered only to pursue clicks and shares to reap ads, disregarding aspects of news ethics and logic. News ethics and logic are, in fact, constituents of media brand behaviour. In contrast, brand behaviour per se is a dimension of brand image, meaning that news ethics and logic have implications for the reputation and image of the reporting media. This research examines the following consequences: 1) Do online news content ethics, news context ethics, and news logic significantly positively affect shaping media brand image? 2) Which dimension has the most robust relationship and effect? Using an explanatory survey method, we gathered data through questionnaire dissemination to 74 online news active reader-respondents in Indonesia. The research showed that 1) online news ethics and logic are positively and significantly influential to media brand image, 2) news logic had the most significant effect, followed by news context and content ethics. It signals that aspects of coherence, accuracy, and manipulation in online news are the most 'disturbing' to readers and might harm the media's image. Other aspects include news placement, layout, links in the news context ethics, and verbal, visual, and style elements in news content ethics. Various implications of these results are discussed systematically in journalism practices and media brand reputation.

Item Type: Article
Uncontrolled Keywords: Media brand reputation, media brand image, online media, news ethics, news logic
Subjects: Business > Advertising
Management > Business Plan > Business > Advertising
Marketing > Advertising
Marketing > Branding (Marketing)
Management > Business Plan > Business
Business > Business Ethics
Management > Business Plan > Business > Business Ethics
Communication Science
Management > Company Sustainability
Communication Science > Corporate Communication
Management > Corporate Governance
Management > Corporate Social Responsibility
Management > Corporate Sustainability Strategy
Communication Science > Cultural Studies
Communication Science > Digital Communication
Social Sciences
Communication Science > Journalism
Management > Mangement Quality Control
Communication Science > Marketing Communications
Communication Science > Mass Media Communication
Communication Science > Mass Media
Communication Science > Multimedia Production
Communication Science > News Broadcast
Management > Organizational Behavior
Communication Science > Public Relations
Communication Science > Social Media
Divisions: Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi
Depositing User: Bambang Sukma Wijaya
Date Deposited: 06 Jan 2023 12:10
Last Modified: 06 Jan 2023 12:10

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